DISH
Residential Sales
Inbound calls cost a lot.
In this day and age it’s more costly than ever to get a qualified sales lead. Traditional media like print, radio and television are driving less calls than they used to, resulting in a much higher cost per call just to get someone on the phone to talk to about your products and services.
So when you finally do have someone on the line, it’s important to make every second of that phone call count.
All-Systems has known this for some time, which is one of the reasons we were the first in our industry to start utilizing call tracking numbers for our retailer’s marketing campaigns back in 2004. We knew this simple to use, easy tool would allow us to provide valuable feedback to our retailers on the performance of their sales calls.
Through listening to thousands of calls, we’ve heard it all. Eventually we were able to tell if a customer was closed just based on the call length (average was 4 minutes). We could also tell when a retailer’s competitor would secret shop them (thank you caller ID!).
Majority of the calls we listened too that didn’t result in a sale all stemmed from the same six issues.
Marketing
Did you know that 1 in 10 small businesses don’t invest in any sort of marketing? And for those that do, 47% handle marketing tasks on their own.
If you really want your business to grow, you’re going to have to market. For for those in that 47% who are handling it themselves, we realize what a challenge it is to stay up to date with all the current marketing trends and tactics.
The marketing industry has changed so much in the last 5 years it makes my head spin. Even for me, it’s been a real challenge finding out what marketers are doing that’s actually working. When you’re running a business and have so many other essential tasks you have to take care of, finding the time to read or search the internet for ideas can become a task in itself.
Then I discovered that there’s treasure trove of content, available for free, and accessible to everybody.
Sales
Did you know that according to a recent survey, that 69% of potential customers agreed that if they felt listened to, that it would motivate them to make a purchase?
We’re not surprised. All-Systems has been a big proponent of utilizing call tracking numbers on our retailer’s marketing campaigns in efforts to help improve their sales pitches. Listening to the calls has been an eye opening experience.
Once, while listening to call, the caller literally opened by saying “I got a flyer in the mail from you for DISH, and I’d like to get set up”.
This retailer ended up losing the sale. Want to know why?