inbound call mistakes

How Inbound Call Mistakes Cost You Money

Inbound calls cost a lot.

In this day and age it’s more costly than ever to get a qualified sales lead.  Traditional media like print, radio and television are driving less calls than they used to, resulting in a much higher cost per call just to get someone on the phone to talk to about your products and services.  

So when you finally do have someone on the line, it’s important to make every second of that phone call count.

All-Systems has known this for some time, which is one of the reasons we were the first in our industry to start utilizing call tracking numbers for our retailer’s marketing campaigns back in 2004.  We knew this simple to use, easy tool would allow us to provide valuable feedback to our retailers on the performance of their sales calls.  

Through listening to thousands of calls, we’ve heard it all.  Eventually we were able to tell if a customer was closed just based on the call length (average was 4 minutes).  We could also tell when a retailer’s competitor would secret shop them (thank you caller ID!).  

Majority of the calls we listened too that didn’t result in a sale all stemmed from the same six issues.  

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How Not Listening Makes You Lose Customers

How Not Listening Makes You Lose Customers

Did you know that according to a recent survey, that 69% of potential customers agreed that if they felt listened to, that it would motivate them to make a purchase?

We’re not surprised.  All-Systems has been a big proponent of utilizing call tracking numbers on our retailer’s marketing campaigns in efforts to help improve their sales pitches.  Listening to the calls has been an eye opening experience.

Once, while  listening to call, the caller literally opened by saying “I got a flyer in the mail from you for DISH, and I’d like to get set up”.  

This retailer ended up losing the sale.  Want to know why?

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