As a small business owner, it can be frustrating trying to determine the best place to spend your marketing dollars. In today’s digital age, ROI on traditional media such as print and radio are simply not bringing in the customers they used to.
Did you know that in the month of December 2017, DISH Authorized Retailers working with a Distributor (like All-Systems) mailed over 5.8 million direct mailers? That’s a LOT of direct mail.
Of those pieces mailed, for All-Systems retailers the average cost per call was $195.60. Yes, that’s per call… not sale.
Knowing why, when and how to update your company’s logo can be a confusing problem. And knowing how to do it cheaply can be a task in itself.
Many business owners put the process off because, hey, the logo’s done them well for this long. So what’s a bit longer?
Did you know that 1 in 10 small businesses don’t invest in any sort of marketing? And for those that do, 47% handle marketing tasks on their own.
If you really want your business to grow, you’re going to have to market. For for those in that 47% who are handling it themselves, we realize what a challenge it is to stay up to date with all the current marketing trends and tactics.
The marketing industry has changed so much in the last 5 years it makes my head spin. Even for me, it’s been a real challenge finding out what marketers are doing that’s actually working. When you’re running a business and have so many other essential tasks you have to take care of, finding the time to read or search the internet for ideas can become a task in itself.
Then I discovered that there’s treasure trove of content, available for free, and accessible to everybody.