marketing podcast Marketing

Marketing Podcasts You Have to Listen To

Did you know that 1 in 10 small businesses don’t invest in any sort of marketing?  And for those that do, 47% handle marketing tasks on their own.

If you really want your business to grow, you’re going to have to market.  For for those in that 47% who are handling it themselves, we realize what a challenge it is to stay up to date with all the current marketing trends and tactics.    

The marketing industry has changed so much in the last 5 years it makes my head spin.  Even for me, it’s  been a real challenge finding out what marketers are doing that’s actually working.  When you’re running a business and have so many other essential tasks you have to take care of, finding the time to read or search the internet for ideas can become a task in itself.  

Then I discovered that there’s  treasure trove of content, available for free, and accessible to everybody.  

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How Not Listening Makes You Lose Customers Sales

How Not Listening Makes You Lose Customers

Did you know that according to a recent survey, that 69% of potential customers agreed that if they felt listened to, that it would motivate them to make a purchase?

We’re not surprised.  All-Systems has been a big proponent of utilizing call tracking numbers on our retailer’s marketing campaigns in efforts to help improve their sales pitches.  Listening to the calls has been an eye opening experience.

Once, while  listening to call, the caller literally opened by saying “I got a flyer in the mail from you for DISH, and I’d like to get set up”.  

This retailer ended up losing the sale.  Want to know why?

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