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Promotion DISH

4 Signs You Aren’t Ready for the Promo

You may or may not be aware that this week is kinda a big deal.  The new DISH offer starts January 16th, which is TODAY.  Think you and your team are ready?  Here are four signs you may not be.

4 Signs You Aren’t Ready for the New DISH Promo

You (and/or Your Team) Haven’t Registered for One of the Webinars

They’ve been running these since last week.  You may still be able to catch one of the ones they are doing today (11:00 AM, 1:00 PM and 2:00 PM). For the full list on Portal of webinars and their corresponding registration links, click here.

You Haven’t Ordered Any Advertising to Promote It

If you check the BrandDRIVE site, there’s already Direct Mail, Print and Radio creative options for the Q1 Offer.  For easy access to all the designs, when you log in just click on the “2018 Q1 Offer” tab on the homepage slider and that will take you to everything available.
If you would like assistance planning a campaign, please reach out to myself or your All-Systems Account Representative.  We’re all here to help.

You Haven’t Printed Out the Talking Points

If this is you, we’ll make it really easy for you.  Contact your All-Systems Representative to get the document, then hit print.  Make lots of copies for yourself and your sales team.

You Haven’t Bought a Hopper Duo Yet

This receiver is the new kid on the block and the backbone of this promotion.  If you haven’t purchased one for your showroom or inventory yet, now’s the time to do so.  Contact your All-Systems Account Representative today!
How ready are you for the new promo?  For more information or assistance with creating your Q1 Promotion business plan, please reach out to your All-Systems Account Representative.  I also would love to hear what you think of the new offer, so comment below and let us know your thoughts!
inbound call mistakes Residential Sales

How Inbound Call Mistakes Cost You Money

Inbound calls cost a lot.

In this day and age it’s more costly than ever to get a qualified sales lead.  Traditional media like print, radio and television are driving less calls than they used to, resulting in a much higher cost per call just to get someone on the phone to talk to about your products and services.  

So when you finally do have someone on the line, it’s important to make every second of that phone call count.

All-Systems has known this for some time, which is one of the reasons we were the first in our industry to start utilizing call tracking numbers for our retailer’s marketing campaigns back in 2004.  We knew this simple to use, easy tool would allow us to provide valuable feedback to our retailers on the performance of their sales calls.  

Through listening to thousands of calls, we’ve heard it all.  Eventually we were able to tell if a customer was closed just based on the call length (average was 4 minutes).  We could also tell when a retailer’s competitor would secret shop them (thank you caller ID!).  

Majority of the calls we listened too that didn’t result in a sale all stemmed from the same six issues.  

Read more “How Inbound Call Mistakes Cost You Money”

marketing podcast Marketing

Marketing Podcasts You Have to Listen To

Did you know that 1 in 10 small businesses don’t invest in any sort of marketing?  And for those that do, 47% handle marketing tasks on their own.

If you really want your business to grow, you’re going to have to market.  For for those in that 47% who are handling it themselves, we realize what a challenge it is to stay up to date with all the current marketing trends and tactics.    

The marketing industry has changed so much in the last 5 years it makes my head spin.  Even for me, it’s  been a real challenge finding out what marketers are doing that’s actually working.  When you’re running a business and have so many other essential tasks you have to take care of, finding the time to read or search the internet for ideas can become a task in itself.  

Then I discovered that there’s  treasure trove of content, available for free, and accessible to everybody.  

Read more “Marketing Podcasts You Have to Listen To”

How Not Listening Makes You Lose Customers Sales

How Not Listening Makes You Lose Customers

Did you know that according to a recent survey, that 69% of potential customers agreed that if they felt listened to, that it would motivate them to make a purchase?

We’re not surprised.  All-Systems has been a big proponent of utilizing call tracking numbers on our retailer’s marketing campaigns in efforts to help improve their sales pitches.  Listening to the calls has been an eye opening experience.

Once, while  listening to call, the caller literally opened by saying “I got a flyer in the mail from you for DISH, and I’d like to get set up”.  

This retailer ended up losing the sale.  Want to know why?

Read more “How Not Listening Makes You Lose Customers”

DISH Team Summit 2018 DISH

10 Reasons Not to Go to Team Summit

Trying to decide if going to DISH Team Summit this year will be worth your while?

The annual, 2018 event will be happening from Tuesday May 1st through Friday May 4th in sunny Orlando Florida.

As soon as registration opened, the All-Systems Account Management Team didn’t even need to call everyone, because we already know why retailers won’t be going.  So we figured we’d compile a list of the ten reasons why you DON’T want to attend Team Summit this year.

Read more “10 Reasons Not to Go to Team Summit”